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Business

As online dating goes into ‘salvage mode’, can AI solve all its problems?

The Guardian Business ·
As online dating goes into ‘salvage mode’, can AI solve all its problems?

Dating apps such as Bumble forced to adapt as ‘swipe fatigue’ grows Bumble was supposed to be different.

When it launched in 2014, it offered women a simple proposition: if you matched with a man, you had to make the first move.

The rule was meant to make online dating safer and less intimidating, while giving women control over who got to speak first.

This week, Bumble abandoned it.

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