O2 signs record deal to keep London venue’s naming rights
Exclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venue O2 has struck a record deal thought to be in the region of £200m to retain the naming rights to the London venue the O2 in the largest renewal of its kind in UK history.
The 10-year agreement will extend O2’s relationship until at least 2038.
It cements the sponsorship as the second longest-running UK stadium naming rights deal after Arsenal’s partnership for the football club’s London ground, Continue reading...
5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.theguardian.com — the content belongs to The Guardian Culture.
