Temu spent up to $962 million on ads that helped finance an army of fake creators on Meta platforms, research claims

If you are one of Ya Lili’s 183,000 followers on her “@findgadgetswithme” Instagram account , you may have seen this video she posted recently: A man stands on a sunny beach, dressed only in swim shorts, his back covered in dirt.

“This won’t come off!” he shouts as he rubs futilely at the brown filth covering his arm.

Suddenly, out of nowhere, a fully dressed woman walks into the frame and says, “Because you’re doing it wrong!” She then takes a bath mitt and wipes away a large swathe of the soil.

“If you’re still using your bare hands, you are missing out,” the voiceover says, as the action switches to a close-up of a woman using the sponge glove to clean a series of inexplicable squiggly lines from her bare thighs.

It’s AI slop, obviously.

But if you want to buy this shower scrubber, there’s a link under the video where you can find them for sale on Temu.

Ya Lily is the top creator for Temu’s partnership ads on Meta platforms in the U.K. and Europe, according to research seen by Fortune .

The problem is, Ya Lily almost certainly does not exist.

She’s a fake account.

In fact, of the top 100 creators boosted by Temu’s partnership ads, 73 are likely fakes, the research suggests.

It is not clear whether Temu is doing this deliberately or is being fooled by scammers into spending money on influencers who don’t exist.

But the likely fake accounts potentially set up a legal quagmire for Temu, as European law bars the use of misleading formats for advertising.

Neither Temu nor Ya Lilly responded to multiple requests for comment from Fortune .

Meta declined comment when reached.