Good Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorship

The fallout from the Good Good Golf video depicting a man shoving a woman to the ground continues

ATLANTA -- Good Good Golf lost its partnership with Callaway on Thursday and no longer will be title sponsor of a PGA Tour event in November as the fallout continued over a video for a new Callaway driver that showed a man shoving a woman to the ground who was trying to touch the golf club.

Good Good, among the most popular in the YouTube Golf space, has said the video was meant to be a spinoff from the movie, “Obsession.” But the criticism was immediate and relentless, and the pressure began mounting by the day.

The video was deleted the same day it was posted on Aug. 20, but it continued to make the rounds on social media and apologies from Good Good and Callaway had little effect.

“We were disappointed with what we saw,” PGA Tour CEO Brian Rolapp said Tuesday of the response from Good Good. He said its role as a title sponsor was a “fluid situation.”

“We agree with their decision to use this time to focus on their organization and the work ahead,” the tour said in a statement Thursday. “The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all.”

The tournament already was changed on the PGA Tour's website to “Austin Championship.”

Golf Channel postponed a Good Good reality show Wednesday — “Big Break x Good Good” — because a sponsor, reported to be Galaxy Golf, wanted its brand scrubbed from the telecast. Dick's Sporting Goods removed the apparel from its stories. And then Callaway said it was ending the three-year sponsorship.

The PGA Tour confirmed Good Good said it would pull out as title sponsor of the new Nov. 12-15 tournament in Austin, Texas. The tour said the tournament still would be played.

“After thoughtful discussions with the PGA Tour and careful reflection, we have decided to step away as sponsor of the tour event in Austin this fall,” Good Good said in a social media post . “We recognize that we have work to do as an organization, and our focus right now is on our team, our culture and ensuring we will learn from this situation.”

Golf Channel announced Friday afternoon the Big Break x Good Good series would be scrapped this year. The winner was to have received a sponsor exemption to the Austin tournament.

“Following recent developments involving Good Good, and including the fact that the intended outcome of the series can no longer be fulfilled, Golf Channel will not be able to complete this season of Big Break as planned,” Golf Channel said in a statement.

In the 60-second video for Callaway’s new driver co-branded with Good Good, Garrett Clark shoves Alexis Miestowski to the ground as she reaches for the driver. As she is on the ground he leans over tells her, "Do not touch my new driver.”

The video was pulled the night it was posted, and it was followed by apologies by Good Good Golf and Callaway Golf the next day. But then Callaway added another layer of apologies, this one from CEO Chip Brewer, who conceded that while Good Good produced the video, Callaway approved it before it was posted.