Amazon announces dates for Prime Big Deal Days, its 48-hour October Prime Day sale

Today, Amazon announced that its annual Prime Big Deal Days event will run from Tuesday, Oct.

6, through Wednesday, Oct.

7.

The 48-hour sale for Prime members, often referred to as "October Prime Day," serves as the retail giant's unofficial kickoff for the holiday shopping season.

Amazon moved up its flagship Prime Day sale from mid-July to late June this year, reportedly because of the timing of the FIFA World Cup and the U.S.

250th anniversary.

But Prime Big Deal Days is happening during its usual fall time slot.

Opens in a new window Credit: Amazon Shop early Prime Big Deal Days deals Shop Now What is Prime Big Deal Days? Credit: Amazon Prime Big Deal Days is a two-day, members-only sale that Amazon puts on every year in early October, a little over a month before Black Friday .

Amazon held its first fall Prime event in 2022, positioning it as "a chance to kick off the holiday shopping season early." That year, the event was called the Prime Early Access Sale.

In 2023, Amazon renamed it to Prime Big Deal Days and expanded its scope to cover "everything Prime members need for Autumn," including early holiday offers and deals on seasonal household essentials like groceries.

Other retailers like Walmart, Best Buy, and Target typically run their own sales alongside Prime Big Deal Days.

At the time of writing, none of them had announced their counter-programming just yet.

What kinds of deals will be available during Prime Big Deal Days? Prime Big Deal Days' deepest discounts typically go to Amazon devices like Kindle e-readers , Fire TVs, and Echo smart speakers . (It is an Amazon event, after all.) Shoppers can also usually take advantage of extended free trials for Amazon services like Amazon Music Unlimited .

SEE ALSO: I tested all of Amazon's e-readers, and this is the best Kindle to buy Beyond the Amazon of it all, Prime Big Deal Days normally features deals on products from popular brands like Apple , Bissell, Bose, Dyson, Eufy, Keurig, KitchenAid, Lego, Ninja, Samsung, Shark, and Sony.