The $500 longevity body scanner from Spotify's cofounder is coming to the US
Neko Health founders Hjalmar Nilsonne and Daniel Ek.
Ek co-founded Spotify in 2006.
Neko Health Spotify cofounder Daniel Ek has built a body scanner meant to screen for hidden health issues.
It costs $500 to get your body scanned at Neko Health, and they do not take insurance.
The first US clinic is opening in New York City in September.
Spotify cofounder Daniel Ek built his audio empire on the premise that music should be instantly playable, with no waiting around for songs to buffer or download.
Now, he's taking that desire for instant gratification and pointing it at our bodies.
Ek has developed a $500 longevity body scanner that collects photos, blood, and electrical signals from the body and spits out a health action plan.
Launching in New York City next month, the Neko body scanner is designed to spot hidden health issues.
It assesses a person's risk of skin cancer , evaluates heart health, and checks in on visceral body fat and grip strength .
Within the hour, the user gets a review of how their body is doing.
Ahead of the launch, Neko co-founder Hjalmar Nilsonne told Business Insider that consumers' "expectation of what healthcare is is changing." Neko, which is already available in Sweden and the UK, is launching in the US at a time when consumers are generating more personal health data than ever before, from wearables including rings and smartwatches, to direct-to-consumer blood tests , CGMs for blood sugar monitoring, and body scanners for cancer.
Private insurance premiums and payouts are changing rapidly, too, with healthcare costs skyrocketing for both employers and employees in recent years.
Neko is one of several personalized health players reaching directly for consumers' wallets, bypassing the traditional insurance and reimbursement system.
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