Hilton received 12,000 Gen Z applications for just 72 internship spots—its CHRO says AI has made the hospitality gigs more competitive

Gen Zers are turning their tassels and sending out hundreds of applications hoping for their first break.

Hospitality giant Hilton has seen a tidal wave of young candidates flood its inbox—and in the AI era, getting selected is even rarer than getting into Harvard University.

Hilton’s early career program Launch has become so competitive that landing a spot is harder than getting into an Ivy League college.

For its 2026 cycle, it received 5,000 applications over just a few weeks for only 20 open positions, meaning only 0.4% were accepted into the cohort.

For the first 10 months of the two-year rotation in McLean, Virginia, the young professionals work in a key corporate area, strengthening their business, analytics, and tech skills.

They also spend three months learning hotel operations and the guest experience at one of Hilton’s worldwide properties before cycling back into another 10-month corporate rotation.

Laura Fuentes, Hilton’s chief human resources officer, tells Fortune that the program is designed to give young workers a broad view of the business while setting them up for long-term careers.

After their successful two-year immersion into the business, Launch participants are offered a full-time job.

“These jobs are super competitive.

I mean, we have 20 to 30 spots, and we’ll get 5,000 applicants,” Fuentes says .

“It’s intense… The volume may ebb and flow in any given year, but there are opportunities, and we’re looking for talent all around the world.” Hilton is getting more and more Gen Z applicants Aside from the two-year rotational program, landing an internship at the $68 billion hotel chain is just as cutthroat.

This year, around 12,000 candidates applied for 72 open slots—with only 0.6% making the cut.

As it assembles its next 2027 cohort of early-career workers, Hilton tells Fortune the competition is ramping up, having already received almost 15,000 applications so far.

The window for Gen Zers to submit their resume and cover letter is closing in less than a week—and those who apply will be entering an increasingly crowded applicant pool.