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Business

Chicago Cubs TikTok Microdrama Tests The Reach Of Sports Brands

Forbes · October 9, 2026 at 10:47 AM

Chicago Cubs TikTok Microdrama Tests The Reach Of Sports Brands

The Chicago Cubs released a 17-episode TikTok rom-com as Skydance Sports makes NFL films for Hallmark.

Teams can reach new viewers, but keeping them is a separate test.

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