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Business

How Zara Larsson Made ‘Midnight Sun’ A Post-Release Blueprint For Success

Forbes · October 15, 2026 at 11:58 AM

How Zara Larsson Made ‘Midnight Sun’ A Post-Release Blueprint For Success

Here is what Larsson’s team has gotten right about extending an album’s life well past release week, and why “Blue Moon” is a useful test of the strategy.

Read the full article on Forbes ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.forbes.com — the content belongs to Forbes.

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