Ted Cruz takes victory lap as iconic American brand's stock plunges to 12-year low

Sen.

Ted Cruz, R-Texas, is again dunking on a popular sports brand as the company’s stock price hits a 12-year low.

Cruz joined in on social media criticism of Nike, the Swoosh-emblazoned brand whose stock price has been on a steady decline for years.

The lawmaker responded to conservative social media influencer Douglass Mackey’s list of reasons why Nike’s stock was suffering in a callback to his own boycott of the brand several years ago.

MARY CAIN'S BOOK AND NIKE'S TRANS-ATHLETE STUDY REVEAL THE SAME PATTERN OF CORPORATE HYPOCRISY "Sad & predictable," Cruz posted on X, where he reiterated that Nike’s decision to nix its Betsy Ross themed shoe was how the company "lost me." "For my whole life, I wore nearly 100% Nike for athletic wear," Cruz said.

"Kaepernick pissed me off, but when they cancelled the Betsy Ross shoe it showed that their marketing plan was America-hate.

I went out & bought brand new shoes, shorts, t-shirts." "Turns out I wasn’t the only one," he continued.

"#GoWokeGoBroke." Nike’s stock price hit a 12-year low earlier this week, dropping nearly 80% since the company’s all-time high in 2021.

NIKE CRITICIZED FOR WALKING BACK BOSTON MARATHON AD FOLLOWING ‘PACE SHAMING’ BACKLASH The yearslong tumble downward saw nearly $200 billion in market value erased for the company, which five years ago saw its share price hit an all-time high of $177.51.

It’s also not Cruz’s first foray into bashing the brand.

In 2019, Cruz joined several conservatives to boycott Nike after the company opted to dump its planned Betsy Ross-themed shoe.

Former NFL quarterback Colin Kaepernick , who earned the ire of conservatives for sitting and kneeling during the national anthem in an act of protest against police brutality a decade ago, reportedly urged the company to drop the product.

MLB GREAT JIM EDMONDS SAYS HE WOULDN'T HAVE TOLERATED NATIONAL ANTHEM PROTESTS: 'WE STAND UP AND SALUTE' He argued that the Revolutionary-era flag, with 13 white stars in a circle on a blue backdrop, was a symbol that had been adopted by White nationalist groups and a reminder of a time when Black people were enslaved.

Nike said in a statement at the time that it opted to yank the shoe, which was set for a July Fourth release, because of "concerns that it could unintentionally offend and detract from the nation's patriotic holiday." Cruz at the time blasted the company and dumped his Nike gear.