Callaway admits it approved controversial Good Good woman-shoving ad in late-night statement

Callaway Golf has issued a second statement regarding the controversial advertisement with Good Good, this time admitting that it greenlit the since-deleted video showing a man shoving a woman to the ground.

Good Good, the popular YouTube golf channel that boasts more than 2 million subscribers, teamed up with Callaway for a special edition driver.

In the advertisement promoting the golf club, Good Good co-founder Garrett Clark shoved member Alexis Miestowski to the turf.

The beginning of the advertisement focuses on Miestowski reaching for the driver in a golf bag.

Seeing this, Clark sprints at her, shoves her to the ground with his forearms, and stands over her before saying, "Do not touch my new driver." FRUSTRATED BUBBA WATSON CONFRONTS UNRULY FAN AT LIV GOLF INDIANAPOLIS IN INTENSE SCENE After deleting the video from its social channels, Good Good apologized in a statement, explaining that the ad "ultimately depicted actions that are not aligned with our values as a brand." Following Good Good's apology , Callaway shared a statement of its own explaining, "We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this.

We look forward to working together to ensure a more inclusive space in golf." As questions continued to be asked about how the advertisement made it past production and was ultimately published online, Callaway CEO Chip Brewer released a statement just after 1 a.m.

ET on Tuesday morning, owning up to the fact that the company approved the video before posting.

"Last week, Good Good Golf and Callaway posted a video to promote a co-branded driver.

While the video was produced by Good Good, it was approved by Callaway prior to posting.

That approval should never have happened.

Mistakes were made, and we are taking the matter very seriously," the statement began.

"As we deal with the consequences of our mistake and complete our investigations, I want to make it clear that we sincerely apologize for the video.

The content was inappropriate and does not reflect our values.

To be clear: We are unequivocally against discrimination, domestic violence, or threatening behavior of any kind.