Do we really need a foldable iPhone? Heck yes we do.

In January 2007, Steve Jobs took the stage at the Macworld convention at the Moscone Center in San Francisco to announce a new product category in Apple’s lineup: A phone.

Back then, PCs were a bigger deal than phones (hence the big Apple event of the year being the Macworld convention, which kept running until 2014).

This would change soon.

At that stage, Jobs announced a lofty goal.

He’d be happy, he said, if Apple would capture 1 percent of the mobile phone market by the end of 2008, which would mean selling roughly 10 million iPhones in a year.

Fast forward to today, and Apple sells that many iPhones, on average, roughly every two weeks.

Guess what Apple will release in September in our Big Guessing Game: Apple edition.

Enter now for a chance to win ! The iPhone that Jobs held in front of the audience at Moscone was a lot smaller and a lot less powerful than modern smartphones, but its form factor has remained pretty much the same.

It’s still a rectangular slab of glass, plastic, metal, and silicon with a large display on one side and almost no moving parts.

Remember this guy? Steve Jobs unveiled the first iPhone in 2007.

Credit: David Paul Morris / Getty Images This is about to change.

In September, according to numerous rumors and reports, Apple will launch the first-ever iPhone that’s not candy bar-shaped.

Instead, the iPhone Ultra (or iPhone Fold, or whatever the name turns out to be) will be a foldable phone; a fairly regular-looking smartphone when folded, but with a large inner display that’s almost tablet-like when the phone is unfolded.

We’ve seen foldable phones before; Samsung has several in its lineup , which goes back six years, and so does Google, Motorola, and the major Chinese phone manufacturers.