Sydney Sweeney leaves little to the imagination in provocative new campaign

Sydney Sweeney is betting that less is more.

The actress left little to the imagination in a provocative new campaign for Novig, posing nude or scantily clad alongside an array of sports equipment as the company promoted its sports-only approach.

"Think you know sports? Prove it," she said in the ad.

"Novig is just sports.

So, they wanted to show just sports." SYDNEY SWEENEY DOUBLES DOWN WITH AMERICAN EAGLE AFTER CONTROVERSIAL 'GREAT JEANS' CAMPAIGN The actress incorporated several sports into the revealing shoot, posing with football, soccer, hockey and pool equipment.

"You can’t trade this.

I just look good here," she said while lying down on a pool table.

"The campaign was about embracing a fun idea," Sweeney said in a statement, according to Variety .

"The concept is simple: cut through the noise and put the focus entirely on sports.

The campaign brings that idea to life with confidence, humor and a playful edge." ‘EUPHORIA’ SLAMMED AS ‘FETISH SLOP’ AS BACKLASH EXPLODES AND FANS CALL FOR CANCELLATION Sweeney's playful approach appeared to strike a chord online, where the campaign generated plenty of reaction.

"She definitely understands marketing," one user wrote on Instagram.

"Genuinely dropped my jaw at this," another user added.

"This is the greatest ad in sports and sports betting history," one said.

"Big fan of Syd.