Good Good has a new president — who started right as the ad scandal erupted

Garrett Clark, one of the cofounders of Good Good, was a main character in an ad that's been at the center of a firestorm.

Kevin C.

Cox/Getty Images Good Good recently hired a new president — and he stepped into a mounting firestorm.

He arrived too late to stop an ad controversy.

The company let go of two marketers as the fallout takes its toll on the business.

Joe Flannery didn't have the luxury of a honeymoon period at Good Good.

His new job as president started just as the YouTube group plunged into controversy .

Good Good, one of YouTube's biggest golf channels at 2.3 million subscribers, has seen mounting fallout from an ad with Callaway that was criticized as promoting violence against women.

Callaway cut ties with Good Good on Thursday.

Flannery's hire, the result of an extensive search, was touted in an announcement viewed by Business Insider and dated August 21— the same day the ill-fated ad went out.

In his new role, Flannery oversees "all major functions of the core business," including branded sporting goods and merchandise, as well as the YouTube channel.

Flannery's résumé is a who's who of established sports and consumer brands, including Newell Brands, The North Face, Adidas, and Nike.

In an odd twist, he also previously worked for Callaway.

Flannery most recently served as the CEO of Score Sports.