Battle of the Booths: Paramount Brings its Iconic Arch to Cannes as Eye-Catching Mipcom Stands Reflect Market Realities
Step outside Le Palais des Festivals in Cannes this week, where Mipcom is in full swing, and you might do a double take.
Because nestled between the conference center and the French Riviera is an exact (well, 90% scale) replica of Paramount Studios’ iconic Bronson Gate.
The model arch, affixed via cleverly concealed aluminium and […]
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