A detailed look at the '60 Minutes' ratings drop shows the problem facing Bari Weiss
CBS News top editor, Bari Weiss, saw a sharp decline in "60 Minutes" viewership during its Sunday debut.
Michele Crowe/CBS News via Getty Images The season debut of "60 Minutes" saw a 20% drop in viewership from last year's premiere.
Did viewers not stick around, or did they not watch in the first place? Detailed viewership data offers clues about the issues facing "60 Minutes" and CBS News boss Bari Weiss.
What does the drop in viewers for the "60 Minutes" season premiere mean for CBS News' top editor, Bari Weiss? A look at the granular ratings data provides some clues.
Viewership for the first "60 Minutes" episode led by new producer Nick Bilton, who was handpicked by Weiss in May, fell 20% from 2025's season debut.
An average of just under 8 million people watched the newscast, versus over 10 million last September.
The question: Did people start watching and then give up, or did they simply not switch the program on in the first place? Data from Nielsen shows it was the latter.
"60 Minutes" retained its audience for Sunday's opener at a rate similar to last fall's debut, according to data obtained by Business Insider.
The audience for Sunday's broadcast shrank 7.6% after the first 15 minutes, compared to 17% for last year's season debut.
Each premiere lost about 47% of its audience from start to finish, the data shows.
Bilton's debut episode featured interviews with the US Air Force pilot who got shot down in Iran, Los Angeles Rams head coach Sean McVay, and the "pardon brokers" who persuade wealthy clients to hire them based on a supposed skill at securing presidential pardons.
It's common for TV shows to lose viewers over the course of an episode, especially news programs like "60 Minutes." The takeaway for Weiss and crew: The audience didn't revolt after sampling the new-look season.
The problem is that they didn't want to watch it.
So, what's going on? There are a few potential factors, and the ratings for the rest of the season will give the media world more insight.
5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.businessinsider.com — the content belongs to Business Insider.
