YouTube golfer Grant Horvat is selling kids golf clubs with an alarmingly high price tag

Well, it's official: August 2026 will be remembered as the month that drama in the YouTube golf space hit its peak.

Good Good golf, the popular apparel brand and YouTube channel with more than 2 million followers, has taken an immense amount of criticism over its recent ad promoting a collaboration on a driver with Callaway in which Good Good co-founder Garrett Clark shoves a female member of the brand to the ground.

While Good Good continues to take serious heat and faces legitimate uncertainties, fellow YouTube golf star Grant Horvat has managed to steer some of the negative attention towards himself with the announcement of his new kid's golf club set.

Horvat, a former member of Good Good himself, has built a YouTube powerhouse with 1.8 million subscribers.

His content and image are about as clean as they come, and the vast majority of creators and fans in the space would label him the poster child of YouTube Golf.

Horvat stepping into the kids' golf equipment space and genuinely looking to grow the game, which I believe he is, is a great thing.

Anyone who disagrees is simply wrong, but how Horvat is trying to do those things, that's where there is a serious disconnect.

CALLAWAY ADMITS IT APPROVED CONTROVERSIAL GOOD GOOD WOMAN-SHOVING AD IN LATE-NIGHT STATEMENT On Wednesday, Horvat announced the launch of his Lil' Legends Starter Set in conjunction with Performance Golf.

The set is designed for kids aged 3–6 and comes with a toddler-height driver, iron, and putter.

The driver comes with a training grip, and the set also includes a "See & Stand mat" that rolls into a bag to carry the clubs, a set of foam golf balls and tees, plus a link to a video that shows five games to play.

Admittedly, that's a solid bundle.

The price tag of $199, however, is diabolical and distasteful.

Based on the photos of the clubs included in the set, they appear to be made of plastic, although the incredibly in-depth landing page where one can purchase the clubs never specifies what exactly the clubs are made of.

The heads of the clubs certainly don't appear to be made of metal, which many kids' sets are.