Good Good after the ad scandal: How the golf YouTubers can move forward

Garrett Clark was a key figure in a controversial Good Good ad.

Ben Jared/PGA TOUR via Getty Images YouTube golf channel Good Good has seen severe fallout from an ad, which critics called anti-women.

Creator-economy insiders say there's a path to recovery, but it's a long road.

Good Good could double down on its core audience and use humor to redeem itself.

Good Good has seen major fallout from an ad with Callaway that critics say promoted violence against women — but creator economy insiders say there's a road to recovery.

Last week, Callaway cut ties with Good Good, Dick's Sporting Goods pulled its products from shelves, and the YouTube golf group stepped back from its title sponsorship of a fall PGA Tour event.

A person close to Good Good said two people from marketing were fired.

So, just how bad is the situation? "We're going to remember this for years," said Joe Perello, CEO of Props, a creator marketing company.

"They have a long road ahead of them to establish relationships with big manufacturers like Callaway and retailers." He added that other up-and-coming golf brands are waiting to take Good Good's place.

The diversified business that had made Good Good a creator success story — and helped it raise $45 million last year — also exposed it to outside partners who didn't have the appetite to weather bad news.

There could be other shoes still to drop, said Chris Erwin, founder of RockWater, an M&A and strategy advisory firm for the creator economy.

For example, Good Good has a partnership with Dude Perfect, aimed at gaining a foothold with younger viewers, that could be at risk.

Still, Erwin and others said all isn't lost for the brand.

Good Good has a war chest, more than 2 million subscribers, and — ironically — a fresh wave of attention after the scandal.