Believe Signs Licensing Agreement to Participate in Spotify’s AI Remixing Tool

Believe is the latest record label to have signed a licensing agreement for Spotify’s upcoming AI remixing tool, the company announced on Tuesday (Oct.

20).

Spotify first announced the new tool at its Investor Day Conference in May, with the licensing deal allowing for recorded music and publishing rights for fans to create remixes and covers of their favorite songs from participating artists.

Universal Music Group was the first record label to hop onboard.

On Aug.

4, the indie trade group Merlin signed a licensing agreement, with Kobalt following shortly after on Aug.

13.

Related Spotify Investor Day Highlights: UMG AI Deal, Audiobook Interest Surges Diddy Moved From New Jersey Prison to Similar Facility in Pennsylvania Weezer to Receive Legend of Live Award at 2026 Billboard Live Music Summit Believe and TuneCore utilize a two-step consent process with artists first choosing whether they want to opt-in to AI-related programs.

Those who agree will then be presented the partnership with Spotify as another service they can opt-in on.

“A year ago, we shared a vision with Spotify: AI must create new opportunities for artists while protecting their rights and the value of their music,” Denis Ladegaillerie , founder and CEO of Believe, said in a statement.

“Today, this partnership puts that vision into action.

Together, we are turning an already widespread fan remixing activity into a licensed experience that will enhance fan remix creation within Spotify’s controlled platform and generate revenues for artists.

This is how our four principles — consent, control, compensation and transparency — translate into tangible benefits for artist.

Equally importantly, we share a commitment to protecting artists, reflected in Spotify’s strengthened safeguards against AI-generated spam and low-value content, and Believe’s ongoing work to further reinforce its GenAI music content framework.