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Business

Kylie Jenner wore the most expensive Fantasy Bra in Victoria's Secret history. See the bras that came before it.

Business Insider ·
Kylie Jenner wore the most expensive Fantasy Bra in Victoria's Secret history. See the bras that came before it.

Kylie Jenner at the Victoria's Secret Fashion Show 2026.

Michael Buckner/WWD via Getty Images The Fantasy Bra was a staple of the Victoria's Secret Fashion Show before it was canceled in 2019.

The diamond-encrusted bra was always extravagant and worn by a top model at the VS Fashion Show.

Kylie Jenner brought it back in 2026, modeling the most expensive Fantasy Bra ever created.

Victoria's Secret brought some extra sparkle to its runway on Sunday night.

The brand's annual fashion show was held in Los Angeles, with models including Adriana Lima and Barbara Palvin donning their wings for the occasion.

One of the most hotly anticipated moments of the 2026 show was the return of the Fantasy Bra , which hadn't been seen on the Victoria's Secret runway since 2018.

The bra's arrival lived up to the hype.

Kylie Jenner graced the catwalk in the specialty lingerie, which was designed by Jacob & Co. to be the most expensive Fantasy Bra ever created.

Take a look back at other Fantasy Bras Victoria's Secret has designed over the years.

The Fantasy Bra was first introduced by Victoria's Secret in 1996 via a massive New York City billboard.

Evan Agostini/Getty Images Worn by Claudia Schiffer, the diamond-encrusted lingerie was dubbed the "Million Dollar Miracle Bra." It was modeled for the Victoria's Secret catalog and advertisements, such as the massive one displayed in New York City.

Tyra Banks wore the next one in 1997.

Tyra Banks models the Victoria's Secret Fantasy Bra in 1997.

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