Entertainment

Leica and Formula 1 Team Up on $9,950 Camera Inspired by the Racetrack (Featuring Exclusive F1 Photo Setting)

Variety · October 20, 2026 at 11:00 PM

Leica and Formula 1 Team Up on $9,950 Camera Inspired by the Racetrack (Featuring Exclusive F1 Photo Setting)

Formula 1’s luxury ambitions are extending to the camera business.

Leica is the latest high-end brand to get in on the sport’s growing cultural cachet, teaming up with Formula 1 on a new licensing deal that will see the German camera maker release a $9,950 special-edition camera inspired by the racetrack.

The Leica Q3 43 […]

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Leica and Formula 1 Team Up on $9,950 Camera Inspired by the Racetrack (Featuring Exclusive F1 Photo Setting)

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