MIPCOM Bets On Creators, Brands & AI As International TV Business Readies For Cannes Get-Together
MIPCOM boss Lucy Smith wants the world to know that October in Cannes is now about more than buying and selling TV programs.
“Our biggest challenge is changing the perception,” she says, with this year’s event just weeks away.
“You don’t come to MIPCOM just for your distribution deals anymore.
You’re coming because you’ve got […]
5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on deadline.com — the content belongs to Deadline.
