New York wants to win back Canadian tourists with over 100 travel deals amid Trump's trade war: 'Our message is one of love'

Canadian visitation to New York State fell more than 26% in 2025.

Marcin Golba/NurPhoto via Getty Images Over 100 New York State hotels and attractions are offering discounts to Canadian tourists.

Trump's proposed tariffs have stoked tensions, sparking Canadian calls to boycott US travel.

Several Times Square hotels, Manhattan restaurants, and Broadway shows are 30% off.

New York has a message for Canadian tourists who might be rethinking their trips to the US : "We're lucky to have neighbors like you!" The Empire State is particularly exposed to a decline in Canadian tourism as President Donald Trump's proposed 50% tariffs and calls to make Canada America's 51st state have strained relations between the two countries and prompted some Canadians to call for boycotts of US travel.

According to the governor's office , Canadian visitation to New York State fell more than 26% in 2025, the year Trump took office, and Canadian spending fell 28%.

The Canadian government also reported a 25% drop in residents' border crossings to the US in 2025 compared to 2024.

As a destination that relies heavily on Canadian tourism , New York's " NY LOVES CANADA " and " Northern Neighbour Deal " campaigns are trying to win them back.

The limited-time promotions are organized by the New York Department of Economic Development and New York City Tourism + Conventions, respectively.

The Northern Neighbour Deal offers Canadian tourists 30% off at nearly 100 hotels, restaurants, shows, and attractions across New York City's Manhattan, Queens , Brooklyn, and The Bronx.

The discount was "designed to help offset the exchange rate." As of August 2026, $1 CAD equals $0.72 USD. 'Our message is one of love' A sightseeing cruise at the Statue of Liberty in New York City.

Marcin Golba/NurPhoto via Getty Images The list includes observation decks atop the Empire State Building , One World Observatory, and Top of the Rock; butterbeer at the Harry Potter Shop NYC ; and cruises offering views of the Statue of Liberty from the Hudson River.

Several Times Square hotels, city museums, and Broadway shows such as "Maybe Happy Ending," "Book of Mormon," "Aladdin," and "Buena Vista Social Club," are also offering the discount to Canadian visitors.

"We know travellers are thinking carefully about where and how they spend right now," New York City Tourism + Conventions wrote on its website.