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Business

I'm the Naked Cowboy. Here's the routine that lets me make a living singing in my underwear every day in Times Square.

Business Insider ·
I'm the Naked Cowboy. Here's the routine that lets me make a living singing in my underwear every day in Times Square.

Robert John Burck II, as the Naked Cowboy, performing in Times Square.

Nicole Raucheisen Robert John Burck II, the Naked Cowboy, earns $150k yearly performing in Times Square.

Burck uses Cameo and merchandise sales to boost his income beyond tips in Times Square.

Burck's disciplined lifestyle and business expenses support his Naked Cowboy alter ego.

This is an as-told-to essay based on a conversation for our video series The Pay Check with Robert John Burck II, also known as the Naked Cowboy, a Times Square street performer.

It has been edited for length and clarity.

I'm Robert John Burck II.

I exist to get my alter ego, the Naked Cowboy, to Times Square .

I make roughly $150,000 a year, on average, singing and playing my guitar for tourists and locals in New York City .

In my best year, I have earned as much as $250,000, and I have had previous consecutive years when I have only made $25,000 to $30,000 — this was just enough to go to work.

Burck holds up tips he made after working in Times Square.

Nicole Raucheisen I'm here because, in my opinion, this is the most productive use of my time.

It's hard to imagine that getting in your underwear, boots, and hat and standing in the middle of a street corner with no one expecting you to be there could be the most productive thing you can do.

But Tony Robbins said: "The most valuable resource is resourcefulness." And that's me, I'm a good sport.

Read the full article on Business Insider ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.businessinsider.com — the content belongs to Business Insider.

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