Business

Store brands like Kirkland are winning the war for consumer wallets, squeezing out national brands

MarketWatch · September 16, 2026 at 8:30 AM

Store brands like Kirkland are winning the war for consumer wallets, squeezing out national brands

From razors to soda, private label keeps eating retail.

For many big brands, there’s no point fighting it.

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.marketwatch.com — the content belongs to MarketWatch.

Store brands like Kirkland are winning the war for consumer wallets, squeezing out national brands

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