Reddit is ramping up its war on marketing slop

Adam Collins, Reddit's chief communications officer, wants to preserve the platform's human qualities.

Reddit Reddit is ramping up its crackdown on marketing slop.

It'll limit the distribution of suspected spam so it doesn't appear in the home feed.

Reddit also found a big network that violated its rules requiring disclosure of marketing activity.

Reddit is ratcheting up its war on marketing slop.

The company exclusively told CMO Insider that it's taking new steps to combat spam and keep human conversations at the center of its platform.

First, it'll prevent suspected spam from appearing in the main home feed while it's under review.

Reddit said in testing, this approach cut spam in the home feed by 28%, user reports of spam in the feed by 11%, and push notifications with spam by 7%.

It plans to test this approach in search results next.

Reddit is also taking a few other steps: It plans to start explaining to users why it suspects certain content is spam, rather than just showing "Removed by Reddit" It won't recommend posts or comments from accounts that have been asked to verify they're human or register their automation, but haven't yet done so "What's made Reddit really unique over the last 21 years, and special, is the humanity that you see on Reddit every day," said Adam Collins, Reddit's chief communications officer.

"Our goal is to preserve that for the future as well.

That's really what these efforts are about." Reddit said it had uncovered a coordinated network of 485 accounts that created more than 44,000 pieces of content across the platform, often about work and productivity.

These accounts presented themselves as regular users but were, in fact, connected to businesses, violating Reddit's rules requiring marketing activity to be disclosed.

Reddit said it reversed the potential benefit of the coordinated behavior by removing karma and votes that resulted from the manipulation.