Beyond the Algorithm: From Viral Moment to Global Fanbase | Billboard Latin Music Week 2026
Translating 15-second internet attention into a sustainable, global fanbase without the traditional major label radio machinery requires intentional cultural infrastructure.
Billboard breaks it down for you in this panel featuring Lyanno; Maria Gracia, head of Latin artist marketing, UnitedMasters; Gabo Llano, head music operations TikTok Spanish speaking Latam; and more.
The 2026 Billboard Latin Music Week takes place from Oct.
19 to 22 at the Faena Forum Miami Beach, Fla., serving as a dynamic platform celebrating the heartbeat of Latin music and culture, with a packed week of programming that includes artist conversations, panels, live performances, hands-on workshops, brand activations, networking opportunities and more.
Latin Music Week also coincides with the 2026 Billboard Latin Music Awards, set for Thursday, Oct.
22, airing live on Telemundo and Peacock.
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