Price-drop alert: The 48-inch Sony Bravia A90K OLED TV just dipped under $1,000 for the first time

SAVE $401.99: The 48-inch Sony Bravia A90K OLED TV is on sale for $998, down from the normal price of $1,399.99.

That's a 29% discount and the lowest we've seen at Amazon.

Opens in a new window Credit: Sony 48-inch Sony Bravia A90K OLED TV $998 at Amazon $1,399.99 Save $401.99 Get Deal It's time to prepare for fall shows and gaming in the warmth of the indoors while the chill sets in outside.

Both of those classic fall activities require a worthy TV.

If you don't feel like your current TV is ready to see the finite details of the new Great British Baking Show season, it's time for an upgrade, and this Sony model has never been cheaper.

As of Aug.

18, the 48-inch Sony Bravia A90K OLED TV is on sale for $998, marked down from the normal price of $1,399.99.

That's a huge 29% discount that takes $401.99 off the price.

It's the best price we've seen at Amazon.

A moderate 48-inch TV is perfect for the bedroom, a studio, or a smaller living room.

But just because it's not a giant model doesn't mean it has to skimp on quality or features.

Sony makes some of the best TVs , and the OLED display puts you in line for exceptional contrast, brightness, and clarity.

SEE ALSO: Best Buy is turning 60: Celebrate with massive weeklong deals on iPads, laptops, and TVs In addition to being great for streaming your favorite shows, Sony considers this TV to be great for gaming, in part thanks to the Sony Cognitive Processor XR.

With input lag as low as 8.5 milliseconds, the Bravia XR has special features for the PlayStation 5 .