New app from former Tinder exec turns anyone into a matchmaker

Matchmaking is having a moment, whether it's an AI matchmaker for college students or human matchmakers with decades of experience.

And while singles are increasingly vexed by dating apps , the platforms are trying to pull in loved ones to help them date, too — like with Hinge 's recent feature Friend's Take .

Amid these trends, a new app for both singles and wannabe matchmakers launches today: Rivet .

Founded by former Tinder and Match Group executive Taru Kapoor, Rivet is a "social matching" app that will attempt to replace algorithms with the wisdom of crowds.

Users sign up as Daters or Matchers, and all are encouraged to pair up others.

SEE ALSO: I tried Co-star's Readme, the dating app for readers.

It's fine.

"Dating has always been social," said Kapoor in a press release shared with Mashable.

She spent years thinking that dating apps were removing friction from meeting each other, but instead, "we removed the people." Dating apps created matches by connecting people who wouldn't have met otherwise, Kapoor continued, but a side effect was that they turned something fundamentally social and human — dating — into a transactional, isolated activity.

"I built Rivet to change that," she said.

"Rivet is built on a simple truth: humans understand chemistry and compatibility in a way that no algorithm can.

You don't have to find your person entirely on your own, let people help you find your person." How does Rivet work? On Rivet, all Daters are also Matchers, but not all Matchers are Daters, Kapoor told Mashable.

"Even if you're married, in a relationship or simply not currently looking to date, you can still join Rivet to be a Matcher and help people find meaningful connections," she said over email.

You can make a Dater profile later if you'd like, but you're never required to.