LPGA commissioner shares sensible opinion on controversial Good Good Golf ad: 'Good people make mistakes'

LPGA commissioner Craig Kessler believes in something that has largely been lost, not only in sports, but across society as a whole: forgiveness.

During the "Tuned In" summit hosted by Front Office Sports on Tuesday, Kessler was asked to share his take on the controversial Good Good Golf advertisement with Callaway that took over the golf world and social media back in August.

Kessler's opinion on the ad — which featured Good Good co-founder Garrett Clark pushing member Alexis Miestowski to the ground — was one based in common sense.

Like most, he couldn't believe the advertisement was greenlit to begin with, but he isn't on board with the idea of cancelling the brand over an admittedly huge mistake.

FORMER PGA TOUR STAR HUNTER MAHAN SHARES HIS THOUGHTS ON CONTROVERSIAL GOOD GOOD AD, FALLOUT THAT FOLLOWED "The fact that someone thought that was a good idea and it came to life just shows you that while society has made enormous progress, we have a very, very long way to go," Kessler began.

While his opening thoughts appeared to be him going down the path of completely bashing Good Good Golf and all that were involved, he later approached the topic from a forgivable point of view.

"Good people make mistakes," Kessler continued.

"And we have to leave room in society for someone to say, 'I made a massive mistake.

Please forgive me.

Here's what I learned, and it won't happen again.'" THE CRAIG CARTON SHOW–UNFILTERED, UNAPOLOGETIC AND UNMISSABLE.

DOWNLOAD HIS DAILY PODCAST NOW! While it appears that Kessler is of the belief that Good Good Golf should be allowed an opportunity to right its wrongs, the brand suffered severe consequences in the days after the advertisement was first shared online.

Callaway, despite admitting that it approved the collaborative ad , ended its partnership with Good Good days after the backlash began.

Good Good also split with the PGA Tour ahead of its sponsored tournament set for November, plus some retailers pulled their products from their shelves.

The brand was also involved with the return of Golf Channel's 'Big Break' reality series , but the network ultimately chose to cancel it altogether.