Sydney Sweeney’s prediction ad is cynical, unhealthy and reveals plenty about modern sports

The actor’s latest promotion has stirred outrage but will no doubt be good for the prediction markets hoping to lure in young men Prediction markets are a cynical business.

Many customers will lose money, and the real product may just be the delightful dopamine hit that comes in that brief window between placing a bet and its outcome – which is statistically more likely to be a disappointment than a victory.

So the bettor has to think they are buying more than their own fleecing.

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