Romain Vivien Expands Duties as Believe’s Global Head of Music

Romain Vivien ‘s remit as global head of music at Believe has expanded, the company announced Monday (Oct.

19).

Vivien will continue overseeing Believe’s global recorded music activities while now directly leading the company’s three major regions: EMEA, Americas and APAC.

He will also drive strategic partnerships.

The news follows last week’s announcements that Believe hired Adriana Sein as president of Americas at Believe and upped Viktoria Siniavskaia to president of EMEA, a newly established region that encompasses Europe, the Middle East and Africa.

Also reporting to Vivien will be Sylvain Delange , who will continue serving as president of APAC.

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He will be supported by Bahamonde Bourgain , president of Believe artist services and label & artist solutions, and Brian Miller , chief business officer at TuneCore.

Vivien, who previously served as CEO of Believe France, was named global head of music and president for Europe in 2024.

During his nearly 30 years of experience in the industry, he has held positions at Virgin and EMI.

He currently serves as vp of the indie trade body UPFI and a board member at labels association SPPF.

He was named to Billboard ‘s Power 100, Indie Power Players and Global Power Players lists this year.

“Our mission remains unchanged: to transform Believe into a full-service global artist development company obsessed with artist success,” said Vivien in a statement.

“By evolving our regional organization around three major geographic pillars, we are creating clearer accountability, accelerating decision-making closer to local markets, and fostering stronger execution across our global footprint.