Bluesky will let you opt-out of going viral

Bluesky , one of the more successful alternatives to Elon Musk's X, has just added a brand new feature that sets it apart from other social media platforms.

On Thursday, the official Bluesky account on the platform announced that an opt-out option has just gone live that prevents a user's post from being included in algorithmic recommendations.

Now you can opt out of having your posts shown to non-followers in the Discover feed.

We know not everyone wants to go viral.

Sometimes you're just posting for your followers.

This is one of a few updates we're working on to give you more control over your experience and help you find your people. [image or embed] — Bluesky ( @bsky.app ) August 27, 2026 at 3:03 PM "Now you can opt out of having your posts shown to non-followers in the Discover feed," Bluesky said.

"We know not everyone wants to go viral.

Sometimes you're just posting for your followers.

This is one of a few updates we're working on to give you more control over your experience and help you find your people." When turned on, a user's posts notably stay public.

Everyone will continue to see the account.

It does not turn the account private.

Instead, the algorithm just doesn't recommend the account's posts on the platform's main feed, Discover, to other users who don't follow the account.

Technically, a post can still go viral.

Another user can screenshot a post and share it far and wide.