How Cher Honors Costume Designer Bob Mackie in New Campaign for Moncler’s Re/Icons Collection
Moncler minted a trio of icons by drafting Cher , Grace Jones and Jennie to star in a new campaign to promote the luxury fashion house’s new Re/Icons collection.
The range, which debuted this week, pulls styles from Moncler’s archives and reimagines the pieces for a new generation in a campaign that has more ties to the brand’s history as it was inspired by archival photography of early Moncler collaborator Lionel Terray, a French mountain climber.
But beyond icon status, Moncler praises its three leading ladies as pioneers. In a preview clip of the campaign, Moncler states, “Pioneers: Those first to explore, so that others can follow,” and that spirit flows through the launch announcement. Related Stories Music Rosé Set to Perform at LACMA's Art+Film Gala Music Lisa and Director Sue Kim on Documenting the Star's Break From the K-pop System in 'Always Lalisa'
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