Entertainment

Thailand Bets on Film Tourism to Turn Movie Locations Into Travel Destinations

Variety · September 11, 2026 at 9:15 AM

Thailand Bets on Film Tourism to Turn Movie Locations Into Travel Destinations

The Tourism Authority of Thailand (TAT) has launched “Amazing Locations: From Scene to Scenic,” a campaign built to convert the country’s rising profile as a filming destination into lasting tourism, as productions ranging from “The White Lotus” to “The Challenge” Season 42 continue to draw international attention to Thai locations.

TAT deputy governor Nithee Seeprae […]

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Thailand Bets on Film Tourism to Turn Movie Locations Into Travel Destinations

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