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Business

Amazon customers are up in arms over an email change

Business Insider ·
Amazon customers are up in arms over an email change

Amazon changed the subject lines of its order emails to be more generic, creating a problem for some customers.

Bloomberg/Getty Images Some Amazon customers are upset about a tweak to the company's order confirmation emails.

The e-commerce giant no longer says exactly which products customers ordered in its emails.

Amazon cited privacy and a drive to reduce "customer information shared outside the Amazon app." Amazon customers are taking aim at the e-commerce giant over its email etiquette.

Earlier this summer, some Amazon customers started seeing generic descriptions instead of exact ones in receipts and other order-related emails.

An engine air filter for a car, for example, might now appear in the emails as an "automotive item" and require the reader to check Amazon's website or app for more details about the order.

It's a change that has drawn ire from some Amazon shoppers.

Amazon made a similar change to its emails in 2020, but eventually rolled it back.

One Reddit post, for instance, has attracted 450 comments over the last two months, including many from Amazon users who take issue with the new system.

"I just noticed this today and I HATE IT," one commenter wrote.

"I order things both for work and home, on two different cards.

Now I have to click through to see which is which when things ship? Lame." Other posters pointed to reasons that the change mattered to them, from managing businesses to budgeting apps that pulled the product information from Amazon's emails.

Amazon made the change for privacy reasons , the company told Business Insider.

It's also designed to "direct customers to our app and website for the latest information on their orders," a spokesperson said.

Read the full article on Business Insider ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.businessinsider.com — the content belongs to Business Insider.

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