Instagram got a cleaner new logo. The internet has questions.

Instagram has a new logo.

Well, sort of.

The familiar gradient camera icon on your phone isn’t going anywhere.

Instead, Instagram has redesigned the handwritten wordmark that appears at the top of the app, giving it its first update in a decade.

View this post on Instagram "The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh," Instagram head Adam Mosseri wrote in a post on Aug.

13.

He described the new version as "cleaner and more modern," while preserving references to Instagram’s original design.

Instagram says its team explored hundreds of options, including all-caps lettering, camera-inspired concepts, and literal handwriting, before returning to a script design.

"Script reflects individuality, so referencing that felt right," Instagram director of product design Jasmine Probst said in Meta’s announcement .

"The new wordmark is bolder and simpler, with touches of unexpectedness.

It cues individual expression, a personal voice, both of which have always been core to Instagram," she adds.

The wordmark is part of a broader brand refresh that includes an updated Instagram Sans typeface and two new fonts: the hand-drawn Instagram Pen and Instagram Mono.

Users will also eventually see refreshed motion, layouts, and more restrained use of Instagram’s signature gradient.

It is rolling out globally now, with the rest of the changes coming throughout 2026 and beyond.