Gwyneth Paltrow is fully in her AI era

Gwyneth Paltrow has invested in several AI companies.

Theo Wargo/Getty Images Gwyneth Paltrow is investing in AI startups and embracing the tech at Goop.

Even Goop's podcast, once mostly about wellness, is increasingly focused on AI.

The actor and wellness tastemaker appears to have found her latest obsession.

Gwyneth Paltrow , who is synonymous with wellness, at-home coffee enemas, and jade yoni eggs, is making a name for herself in another, very different world: AI.

She is investing in AI startups, lending her voice to an AI product, and making it a recurring theme on The Goop Podcast.

On Tuesday, Puck reported Paltrow is planning a "private, off-the-record al fresco dinner" at her home in honor of Sam Altman.

Paltrow's representatives didn't immediately respond to an out-of-hours request for comment from Business Insider.

It is perhaps no coincidence that Paltrow is among the celebrities cashing in on AI after a rocky period at Goop marked by layoffs and strategy changes .

And for an actor who reinvented herself as one of the earliest celebrity wellness influencers, her pivot into AI isn't entirely out of character.

Silicon Valley's fixation on optimization and longevity feels Goop-adjacent.

Gwyneth Paltrow has invested in AI for years Paltrow's interest in AI goes back to at least 2021, when she invested in the customer service automation startup Forethought AI, which she later joined a $25 million funding round for.

That year, she and the beauty industry entrepreneur Moj Mahdara launched their VC fund, Kinship Ventures, which lists "AI-enabled tools & consumer tech" as one of its current investment areas.

Since 2023, the text-to-speech platform Speechify, which she is invested in, has used her voice.