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Entertainment

Emma Chamberlain Brings a Gen Z Twist to J. Crew’s Signature Rollneck Sweater in New Campaign

Variety ·
Emma Chamberlain Brings a Gen Z Twist to J. Crew’s Signature Rollneck Sweater in New Campaign

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.

J.Crew is giving one of its most recognizable ’80s staples a Gen Z-sized makeover.

The retailer has tapped Emma Chamberlain to front the launch of its new Tiny Rollnec k, a shrunken, fitted take on the cotton sweater that has been a brand staple since 1988. The new silhouette officially drops Wednesday, Aug. 26 at 8 a.m. ET on jcrew.com.

Read the full article on Variety ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on variety.com — the content belongs to Variety.

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