Jeremiah Brown is building a post-Love Island creator career one book at a time

Jeremiah Brown didn't leave Love Island USA with a master plan to become a full-time creator .

In fact, before entering the villa, his social media presence was relatively sparse: a few book reviews, some funny videos, and an Instagram account that functioned mostly as a modeling portfolio.

But when Brown returned to the real world, he quickly realized just how many people were paying attention.

Rather than simply ride the post-reality-TV wave, he and his older sister sat down and created a seven-page strategy for what came next.

The pillars were simple — books and mental health, fitness and travel, and the lifestyle content that already reflected his interests.

SEE ALSO: The Mashable 101: The creators defining the internet in 2026 That strategy has since turned Brown into something of an unexpected BookTok favorite.

He runs a book club, hosts IRL reading meetups, streams on Twitch, and recently attended Kai Cenat's Streamer University, where he spent five days broadcasting what he calls the "unfiltered, unedited version of Jeremiah Brown." Mashable spoke with Brown about turning reality-TV attention into a sustainable creator career, why comments matter more to him than views, embracing his reputation as a "performative male" who drinks matcha and reads, and the advice he'd give anyone trying to build an audience online.

Jeremiah Brown is beating the performative male allegations one book at a time.

Credit: Ian Moore/Mashable/Getty Images/Entangled Publishing/HarperCollins/Twitch//Streamer University Mashable: You recently attended Kai Cenat's Streamer University.

What was that experience like? Jeremiah Brown: One of one.

I’m not gonna lie, it’s probably a top-five experience I've ever had in my life.

It's just so unique in the way that, one, it’s a thing to get a bunch of content creators and streamers together because the energy is just palpable in every room you’re in.

And two, everyone was so nice and welcoming.

Usually, I feel like, especially in LA, it can be very — not cliquey, but, you know, very transactional.