Tom Cruise’s ‘Digger’ could be one of Hollywood’s biggest flops ever, with a projected $245 million loss
Warner Bros.’ “Digger” opened to an underwhelming $8 million at the domestic box office over the Oct.
2 weekend.
Despite the star power of Tom Cruise, in his first film since “Mission: Impossible – The Final Reckoning,” and the vision of Oscar-winning director Alejandro G.
Iñárritu, the dark comedy quickly became one of the year’s biggest flops, handing Cruise one of the worst debuts of his career .
Now, after a 60% drop in its second weekend, the film is tracking to lose an estimated $245 million in its theatrical run, according to Variety, putting it in contention for one of the costliest bombs on record.
A ballooning budget and a $350 million break-even The movie, which stars Cruise as an aging oil tycoon whose drilling sets off an environmental catastrophe, was greenlit at a reported $125 million.
But production costs climbed to between $160 million and $180 million after filming ran over schedule, according to Variety.
Add a global marketing campaign estimated at roughly $100 million—much of it built around Cruise—and the roughly half of ticket sales that theaters keep, and “Digger” needs to gross about $350 million worldwide to break even, Variety reports.
A Warner Bros. spokesperson told the outlet the break-even point is closer to $300 million.
The film is faring little better overseas, where Cruise, usually one of Hollywood’s most reliable draws , typically shines.
“Digger” earned $12 million internationally in its opening weekend, for a $20 million global debut.
Through its second weekend, it has grossed $14.4 million domestically and $35.3 million worldwide —roughly a tenth of Variety’s break-even estimate—and is projected to finish its run at around $50 million globally.
Joining Hollywood’s most infamous bombs Because movie budgets are closely guarded and film financing is complex, ranking the biggest box office bombs of all time is an inexact science.
Still, a $245 million loss would put “Digger” alongside—or ahead of—notorious flops like “John Carter,” “The Marvels,” “Cutthroat Island” and “The Lone Ranger,” each estimated to have lost around $200 million . (Those figures vary widely by source and aren’t inflation-adjusted.) Unlike those franchise plays and family films, however, “Digger” was never pitched as a movie for the masses.
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