Inside the Exclusive Music Gigs at Private-Members Clubs

A mid a glow of red and orange lights, a chic underground room in New York’s trendy Meatpacking District is alive with bodies. It’s just after midnight, and women are dancing on velvet banquettes, men are two-stepping on luxe, carpeted floors the color of merlot, and everyone is table-hopping with icy martinis in hand, as the groovy house jam “Talk to You” pumps through the venue’s sound system.

It’s one of the latest tracks from ANOTR, an Amsterdam DJ duo who timed the release of the feel-good anthem for the summer. And before the in-demand producers jetted off to Cannes and Ibiza to kick off the European party circuit, they made an unadvertised pit stop here, at the members-only club Chez Margaux.

There’s something surreal about watching some of the most sought-after acts in house music perform for 250 people rather than the thousands they typically draw at festival stages and international gigs. Imagine Foo Fighters playing Irving Plaza before a world tour, or Justin Bieber performing at a tech conference fresh off headlining Coachella. “We aim for the top one percent of the top one percent in terms of DJ talent and musical talent,” Riccardo Ambrosio, the club’s director of events and partnerships, tells Rolling Stone .

The likes of Rüfüs Du Sol, Black Coffee, &ME, and PAWSA have already graced the European-inspired lounge and restaurant for similar private, ticketed shows held roughly twice a quarter. And for jet-setting clientele accustomed to having a Euro Summer, they could catch ANOTR at a pop-up that the club hosted in St. Tropez. But unless you are a Margaux member paying $4,000 in annual dues and a one-time $3,000 initiation fee, you’d be none the wiser.

“I hate to say it, it was a great time. It was nice to have a more intimate space,” says Michal Cohen, who attended the ANOTR spring set, where tickets went up to $1,000. “I think prices are insane, but I do like it more than going to, like, a Brooklyn warehouse.” Editor’s picks The 250 Greatest Albums of the 21st Century So Far The 100 Best TV Episodes of All Time The 500 Greatest Albums of All Time 100 Best Movies of the 21st Century

In a world where a $15,000 initiation fee isn’t unheard of, exclusive, premium music experiences are emerging as the latest means to attract and amuse deep-pocketed members in the increasingly competitive world of private clubs.

THE CONCEPT OF MEMBERS’ clubs is hardly new. In New York City alone, prestigious, academic-based institutions like the Harvard Club, the scientific Explorers Club, and the old-money haunt The Union Club, which predates the Gilded Age, still stand. But since 2003, with the arrival of London export Soho House to New York City — its rooftop pool earning a cameo in Sex and the City — there’s been a growth of younger-skewing ventures that have sexy-sounding names like Maxine’s, ZZs, and Crane Club, all materializing around the city’s most affluent and buzzy neighborhoods.