Good Good Golf doesn't deserve to be canceled for their dumb ad in collaboration with Callaway

Cancel culture is making a comeback, unfortunately.

In case you missed it, Good Good Golf has been dragged by the golf establishment for an advertisement they posted in collaboration with Callaway golf, which promoted the Quantum Max Driver with Good Good branding.

The ad features many of Good Good's top personalities, including co-founder Garrett Clark, who is seen shoving a woman before she's able to get a hold of the driver in his bag.

He stands over her as she lays on the ground and tells her not to touch his driver.

Reading this makes it sounds bad, and watching it is "cringe," as Clark stated, while apologizing in a lengthy Instagram post following the backlash.

The advertisement was done and presented in poor taste and the public didn't receive it well.

Even though it was meant to take inspiration from the hit horror movie "Obsession," as Clark stated in his instagram video, where a character becomes obsessed with another due to a magic spell, causing them to be insanely and violently overprotective, it was not perceived that way.

Many viewers missed the point and it fell flat, to say the least.

But, what has been done in the aftermath since the deleted post, is what is unjust and concerning to me.

NFL PUTS 'INSPIRE CHANGE' AND 'CHOOSE LOVE' ON FIELDS BUT NOT SO AGGRESSIVE ABOUT ITS DOMESTIC ABUSE ISSUES This whole situation has turned into a way for companies to virtue signal about domestic violence and supporting women, though most, if not all of these companies have done nothing to protect women and girls as their sports and spaces have been invaded by males over the years.

Clark, in a 9-minute long video said neither him, nor the company, support or meant to insinuate any form of domestic violence.

It was clearly a skit, but retail companies and even the PGA Tour are actively cancelling the popular YouTube golf brand, making them the fall guy for an ad that Callaway is just as responsible for, in my opinion.

YOUTUBE GOLFER GRANT HORVAT IS SELLING KIDS GOLF CLUBS WITH AN ALARMINGLY HIGH PRICE TAG Golf Galaxy, Dick's Sporting Goods, Target, and the PGA Superstore have pulled Good Good products from their shelves and online.

Golf Channel cancelled the latest season of the reality show in collaboration with Good Good, "Big Break." Good Good announced Thursday the cancelation of their title sponsorship for the PGA Tour event, the Good Good Championship in Texas saying, "After thoughtful discussion with the PGA Tour and careful reflection, we have decided to step away as sponsor of the Tour event in Austin this Fall." Callaway also ended their partnership with the popular golf brand stating, "we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted.