Tennis star Taylor Townsend used to always do the most. At 30, she's training less to extend her career.

Taylor Townsend is competing at the highest level of tennis while running a YouTube channel, Down The T, and a clothing line.

Courtesy of Kensal Studios Tennis star Taylor Townsend has a new strategy for staying on top of her game.

The 30-year-old has a collection of side hustles — a YouTube show, a clothing line — which give her energy.

She also has a new favorite high-protein snack and a new approach to training.

Taylor Townsend is all about catching a vibe right now.

Off the court, the tennis star juggles partnerships with major brands like Gillette Venus, runs her own clothing label, and recently launched a new YouTube series, Down the T, covering everything from her favorite beauty trends to life on tour.

Those pursuits aren't a distraction from tennis, Townsend told Business Insider.

Having creative outlets beyond the sport has become part of how she stays energized for it — and, she hopes, keeps playing on her own terms for longer.

"For so many years, people were telling me what to do and who to be.

Now I'm breaking out of that box, making so many things, manifesting," she said.

"Living my dream and creating a legacy on the court and off the court is super cool and really powerful." Townsend also hit a major milestone this year with her 30th birthday.

"I feel like I'm in my best years right now because of the things that I've experienced, the wisdom that I have, I'm in a better place," she said.

Townsend plays her first singles match in the 2026 US Open today, and though she's ranked #95, she tends to do well here.

In doubles, she's ranked #2 and is a favorite to win with her teammate Katerina Siniakova.