Dog treat founder eats her own products, even packs them in her kids' lunches

It's National Dog Day, and one dog treat creator thinks dogs should be included in the Make America Healthy Again (MAHA) initiative, which emphasizes whole, nutrient-dense foods.

"We have never used anything artificial," Sarah Goldberger, New York-based founder and CEO of organic dog treat company Lord Jameson, told Fox News Digital.

"We've never used fake food coloring.

We've never used fake flavoring.

All of our bright, beautiful colors come from real fruits and vegetables." CHEAP, HEALTHY FOOD IS REJECTED BY MOST AMERICANS EVEN AS MAHA MOVEMENT PUSHES IT Since becoming an official federal initiative in February 2025, the MAHA Commission has promoted a greater focus on whole, nutrient-dense foods while calling for reductions in refined carbohydrates, added sugars and certain artificial additives.

Goldberger believes those nutritional priorities will "translate into the pet space ." "My hope is that as a brand, we can inspire other pet brands to make better choices to really impact the lives and the health and wellness of dogs," she said.

Goldberger started Lord Jameson in 2019, inspired by her late dog, Jameson, after noticing what she described as a void in the market for healthier dog treats .

HERE'S WHY DOGS DON'T NEED 'HUMAN FOOD,' SAYS VIRGINIA VETERINARIAN: 'NO REASON FOR IT' "Jameson had gone through a pretty serious medical issue, and the medication he was being given actually created toxicity in his body," Goldberger said.

"So we started working with a homeopathic vet, and we were reminded of the power of plant-based medicine.

A lot of the formulas, especially in our wellness products, are meant to serve dogs during a time of needed healing with plant-based products, more herbs and botanicals." CLICK HERE FOR MORE LIFESTYLE NEWS When she set out to create the brand, Goldberger said she surveyed more than 1,000 pet parents and found that many reported their dogs had allergies or sensitivities to various animal proteins, preservatives and food colorings.

Goldberger said she wanted to offer treats made with "completely clean ingredients, organic, gluten-free, no preservatives, no toxins, no artificial colors or flavors." Despite not using preservatives, the treats have an 18-month shelf life, which Goldberger said is "very difficult to achieve in production" and is "another key selling point for us." Lord Jameson, Goldberger said, has "truly reimagined what dog treats can be and should be." CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER She said she eats the treats herself and even puts them in her children's lunchboxes.

They've been a hit with pet owners for a variety of reasons, including what Goldberger described as their effect on dogs' digestive systems .