Kinda chic is everywhere. Heres what it means.

If you have opened TikTok or Instagram lately, you have probably been informed that something — anything — is “kinda chic.” Repeating outfits is kinda chic.

So are taking a coffee walk at work , letting people be wrong about you , being a beginner at something , and making all your major decisions in the bath .

The phrase’s takeover did not come from nowhere.

For years, the internet has applied "chic" to an ever-expanding collection of clothes, products, habits, and lifestyles, stretching its meaning until it became little more than shorthand for "something I like." Fashion writers have declared the word dead , even as Google search interest in "chic" has reached its highest level since the company’s publicly available data began in 2004.

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Over the past several months, however, "chic" has found new life through an endlessly reusable social media format.

TikTok and Instagram users have been posting videos and carousels that declare their habits, hobbies, insecurities, and occasional displays of wealth "kinda chic." Almost anything can qualify, which may explain why some people are already begging the internet to find a new phrase.

What is the 'kinda chic' trend? The format is simple: Users place text, generally in a pale yellow font, over a photo or video and complete the phrase "kinda chic to…" with something they want to celebrate.

Some posts declare it "kinda chic" to eat pizza , be overdressed , spend time outdoors , or love Joe Jonas .

Others are more earnest, celebrating setting boundaries , following your dreams , accepting your body, moving somewhere new, continuing to learn, or doing something alone and scared.

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The trend’s exact origin is unclear, but examples began appearing as early as April.