I'm the CMO of Indeed. Companies are looking to hire a new kind of marketer

James Whitemore is chief marketing officer at Indeed.

Indeed / Alive Coverage Research by Indeed shows that that marketing job postings are 25% below pre-pandemic levels.

The author, James Whitemore, is Indeed's chief marketing officer.

Future-forward marketers need data savvy, business literacy, and curiosity to drive growth.

In my job, I have a unique vantage point on how work is changing.

Every day, we see millions of hiring decisions reflected in labor market data.

One trend stands out: according to our research division, the Indeed Hiring Lab, marketing job postings remain roughly 25% below pre-COVID-pandemic levels.

In fact, marketing job opportunities have fallen faster than almost any other white-collar function over the last five years.

If you looked at that data in isolation, you might conclude marketing roles are becoming obsolete.

I don't think that's what's happening at all.

Our data also shows that despite the broader trend, marketing job postings mentioning AI are actually increasing.

What's changing isn't the importance of marketing.

It's the type of marketer companies need.

Business know-how and data literacy are skills that companies need More than ever, a modern marketing organization acts as a unified engine for sustainable business growth.