'Super cute' Hello Kitty cards draw crowds to the L.A. County Library

To attract patrons, the Los Angeles County Library turned to some of the most familiar faces on earth: Hello Kitty and her friends.

The bet seemed to be paying off Friday, as thousands of adults flocked to local branches to snag library cards featuring the adorable anthropomorphic gang on launch day.

The county’s library director, Skye Patrick, told The Times Thursday evening that they were bracing for “complete mayhem.”

A library spokesperson said they were still tallying the number of card sign-ups, but at least 4,400 had been issued as of Friday afternoon.

How long would you wait in line for a Dodgers x Hello Kitty blind item box?

“I thought it was super cute,” the 22-year-old said as she waited in line at the Marina del Rey branch Friday afternoon.

The florist used to frequent the library in high school, checking out books and watching shows. But she lost her card in recent years.

So when she came across the special Hello Kitty-themed card on Instagram, she took the opportunity to get a replacement.

The Marina del Rey library remained busy throughout the afternoon, with a steady line of more than 50 people stretching out the door. Across town, dozens of people lined up outside the South Whittier Library before its 10 a.m. opening, hoping to be among the first to snag the card.

The West Hollywood, Carson, West Covina, La Mirada, Marina del Rey and Alondra branches ran out of cards on the first day, library spokesperson Jessica Lee wrote in an email. She noted the cards can still be found at other locations and roving bookmobiles.

In addition to Hello Kitty, the card depicts several other recognizable characters produced by the Japanese company Sanrio: My Melody, Kuromi, Pompompurin, Keroppi, Cinnamoroll, Chococat and Pochacco.

Her expressionless mug has been featured on countless toys, not to mention bowling balls, motor oil, a Fender Strat, a pricey Judith Leiber clutch, sanitary napkins and men’s underwear.

Many people in line in Marina del Rey chatted about their favorite Sanrio characters and exchanged childhood memories.

Playa del Rey resident Rebecca Leach, 43, already has an L.A. County Library card, which she often uses to read e-books on the Libby app.