Kick's team is launching a new app to help creators make money from their fans

Henrik Pohlmann, CEO of Club.

Club The team behind livestreaming platform Kick is launching a new app for creators.

Called Club, it offers creators direct payment and community-building tools.

Social media analysts said it'll be tough for Club to get users to come over to a new platform.

The team behind the livestreaming platform Kick , which has become a haven for controversial creators, is launching a new app.

On Club, creators can earn money through direct payments and build fan communities.

The pitch: At a time when social media has become riddled with bots and AI slop , Club can help creators — particularly livestreamers — build stronger relationships with their fans and diversify their businesses.

"We launched Club to create a more human form of social media," said Henrik Pohlmann, Club's 30-year-old CEO.

Club, which is launching out of beta this week with iOS and Android apps, is entering a crowded market, with big players like Patreon, Substack, and adult-focused OnlyFans.

Club is betting that its emphasis on community and discovery features can help set it apart.

For example, fans have profiles, can earn rewards such as participation badges, and can interact with creators and fellow fans.

Club plans to be ad-free, Pohlmann said.

It makes money by taking a 20% cut of the payments creators collect, the same percentage that OnlyFans takes (Club doesn't allow explicit sexual content).

That's higher than Substack's 10% take on paid subscriptions, and Patreon's 10% platform fee (though Patreon has other fees, including for processing).