Why Are So Many People Obsessed With This Mini Vinyl Playset That Only Plays 30 Seconds of a Song?

All products and services featured are independently chosen by editors.

However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Music lovers have a new obsession: the Mini Brands Really Works vinyl playset, a tiny record player that actually spins and plays music.

The set is part of Zuru’s first Mini Brands music-focused collection and has quickly become a standout among miniature collectibles .

More than 50 units were bought from Walmart yesterday alone, while Amazon sold over 7,000 in the past month.

So, what does it do? The rechargeable player uses miniature records to play roughly 20-to-30-second song clips and comes with an exclusive mini “APT.” vinyl by Rosé and Bruno Mars .

After purchasing the record player, fans can buy the blind balls to collect all 45 vinyls, spanning current hits and older favorites.

While many online reviews say the mini record players are a big hit with kids, adult collectors are loving them just as much as well.

MINI RECORD PLAYER Mini Brands Really Works Vinyl Playset Series 1 No.

1 New Release $19.97 Buy Now on amazon $16.97 $19.97 15% off Buy Now at walmart The Zuru Mini Brands Really Works vinyl playset series 1 is a functional miniature record player that spins and plays short music clips.

It includes the player, a display stand and an exclusive “APT.” vinyl by Rosé and Bruno Mars.

The record player works with the separately sold mini vinyl capsules , letting collectors expand their music lineup.

Each record plays a short clip rather than a complete song, and a USB charging cable is included whenever the battery is low, although you don’t need to plug the playset in to turn it on.

Amazon customer feedback is largely positive about the novelty item, with one reviewer praising the little details, writing, “I love that they include the actual record sound before the music [starts].” COLLECT ALL VINYLS Mini Brands Really Works Vinyl Capsule Series 1 (2 Pack) 7K Bought This Month $19.99 Buy Now on amazon This Mini Brands Really Works vinyl capsule series 1 includes two blind balls, with four playable mini vinyl records and one surprise accessory in each capsule.